The German Design Council and the German Brand Institute have nominated Labexchange for the German Brand Award 2017 in the category “Industry Excellence in Branding – Chemical Industry”. Prizes are awarded to the best product and corporate brands in each industry sector. The German Design Council, initiated by the German Bundestag, justified the nomination by highlighting the unique contribution made by the Labexchange brand to the German brand and corporate landscape. Labexchange’s brand-typical features are unmistakable, setting it apart from its competitors. A corporate brand such as Labexchange offers customers security, trust and orientation. The brand unites all involved parties, thereby creating a corporate unit. Labexchange’s brand profile, or its DNA, is made up of four brand values – experience – diversity – thoroughness – reliability. All in all, the Labex­change brand presents a uniform image. These values constitute the brand identity and have been actively lived on a daily basis within the company since its founding in 1989. Labexchange is consequently extremely proud of this nomination, not least because only those companies may take part which have been selected by a panel of science and economics experts at the German Brand Institute. Labexchange acknowledged the nomination and submitted the required documentation. A jury will now evaluate the submission with regard to criteria such as brand-typical features, differentiation from competitors, degree of innovation, ecological quality, longevity and economic success. Presentation of the German Brand Award will take place in June 2017 as part of a gala event in Berlin with extensive media coverage. The nomination in itself is an outstanding honour for Labexchange: the German Brand Award, which is presented by the German Design Council and presided over by a jury of renowned science and economics experts, is on its way to becoming a must-have in the German brand landscape. In 2017, for the second time now, the award is rewarding the best: innovative brands, consistent brand strategy and sustainable brand communication made by the personalities and companies who lead the way in the brand world.