A corporate brand such as Labexchange offers both the company and its customers security, trust and orientation.

The brand unites all parties involved, therefore creating a corporate unit. Labexchange’s brand profi le, or its DNA, is made up of four brand values – experience – diversity – thoroughness – reliability. All in all, the Labexchange brand presents a uniform image. These values constitute our brand identity and have been actively lived on a daily basis since 1989.

Experience

From a small company in Swabian Burladingen to market leader – this is the story of Labexchange’s success. Since 1989, Labexchange has built up a wealth of experience at national and international level, can call upon considerable technical expertise and is extremely competent when it comes to laboratory and analysis equipment. Its experience is demonstrated in a most impressive manner: Labexchange discovered and tapped into the market for used laboratory and analysis equipment in 1989 and has transferred its knowledge of the German market onto the international stage. Labexchange was therefore the fi rst company to internationalise the market. Since then, Labexchange has developed and had a considerable formative infl uence on the market. Labexchange can fall back on a wealth of experience, is continuing its learning process day by day and steadily building on this potential.

Diversity

In order to satisfy the wishes of its customers, Labexchange offers a wide and diverse laboratory and analysis equipment portfolio. This includes, for example, general analytics through spectroscopy and chromatography down to laboratory furniture. This diversity is refl ected in its huge selection of laboratory and analysis devices. Labexchange sells not only new devices, but above all second-hand
equipment from all manufacturers and in all price segments. Customers can hire or lease laboratory and analysis devices. Labexchange operates entirely independently of specific manufacturers, thereby generating a broad product range and a high level of expertise. Its social commitment, too, is broadly based: Labexchange supports social projects in the Third World through donations of laboratory and analysis equipment. In addition, donations to local medical projects help to strengthen the region. This social commitment, particularly in the medical sector, has been consolidated by the establishment of the company’s own foundation. The Wolfgang-Kuster-Stiftung champions social and sustainable projects.

Thoroughness

Labexchange’s highest goal is customer satisfaction. A thorough approach to things plays a pivotal role here. The precision which customers expect from their laboratory and analysis equipment is refl ected in the thoroughness which characterises day-to-day activities at Labexchange. Here at Labexchange, thoroughness means thinking one step ahead. That’s why customers are offered an “all-round carefree” package. Our thoroughness is demonstrated by the following: Prior to sale, devices are carefully inspected and analysed by Labexchange Service GmbH. Customers are offered a complete package: from independent, tailor-made advice, through analysis and sale processing down to delivery or collection. With each purchased device, customers receive a copy of the operating instructions. These are digitalised manually for this purpose. Customers therefore have online access to the correct manual at all times.

Reliability

Labexchange is always on hand to help its customers with any questions or concerns they may have. Special customer wishes and requests are responded to with dedication and fl exibility. Labexchange is pleased to be of assistance to its customers and offer its support in any way it can. The above-average safeguards and guarantees offered and realised by Labexchange are simply not to be found in the portfolios of its competitors. That, too, makes Labexchange a reliable partner.